3 things to think about when you outsource B2B marketing

Apparently, 42% of UK businesses outsource their marketing. That doesn’t surprise me. Marketing is a multi-faceted practice – especially if you ...

Should internal marketing teams feel threatened by agencies?

We get it. We do. As a hard-working member of an in-house marketing team, the words “we’re thinking of bringing in an agency” may be tinged with a sen...

Why you should care about content marketing

Getting people to care about things can be really difficult. We’ve all spent hours extolling the virtues of our favourite bands, TV programmes, films ...

Content marketing vs inbound marketing – which is right for you?

For anyone outside of marketing, defining the differences between inbound and content marketing might get a little confusing. They both involve writin...

4 reasons sales and marketing need to speak to each other

If you’ve read any of the content on this blog, you’ll know that we are massive proponents of a strong relationship between marketing and sales in a b...

Sales leads vs marketing leads – what you need to know

You’ve probably gone merrily through life thinking that there is only one type of lead. For some people, the word “leads” conjures up images of salesp...

4 things your digital marketing agency won’t tell you

I know that the title sounds like click bait. Don’t get me wrong – I’m not going to reveal in this account that all digital marketers are member...

What to expect from your digital marketing agency

I’ve personally been both sides of the agency/client relationship a number of times. For that reason, I know full well some of the challenges and frus...

How to improve B2B email open rates

There’s no escaping it – email is still a big channel in B2B. With the right campaign into the right audience, and with the right follow-up, you...

Outbound vs inbound marketing – what works in 2019?

Ah, 2017. Trump was inaugurated, no one could figure out whether Moonlight or La La Land had won the Oscar. We were all listening to the Shape of You ...