Ask Inflowing – Google Core Web Vitals

In this episode of Ask Inflowing,  our Head of Client Services explains the basics of the new Google update.   Looking for more info on SEO? Che...

60 Second Spotlight – Sam Brennan – Cloud8

We had a chat with Sam Brennan, Marketing Manager at Cloud8 and asked him a few marketing questions. What do you think is the most important aspect of...

Increase engagement – 5 tips to drive website user engagement

When a visitor lands on your site, you want them to stick around, read your content and click your calls-to-action. So, how do you make sure that this...

Social Media – 5 mistakes to avoid when you post

Today, over 3.96 billion people use social media worldwide, that’s almost 60% of the population! Considering this, you would have to be mad to not gue...

Marketing after lockdown – A new medium

The pandemic that swept the world in 2020-21 led many governments to introduce restrictions and localised/national lockdowns that affected businesses ...

How to build your lead nurturing strategy

As companies adopt an inbound marketing strategy as a way to generate more leads, having an effective lead nurturing strategy becomes more crucial. In...

What does a buyer persona look like in 2021?

Buyer personas — also called audience personas, marketing personas, or customer personas — are a fictional representation of your ideal customers, bas...

Content writing – 5 steps to better content for your website

Capturing the interest of your audience with your website content can be challenging. Most visitors spend an average of 10 seconds on a webpage before...

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4 Powerful Reasons to use video within your b2b marketing

With 86% of businesses using video as a marketing tool, and 93% saying that video is an important part of their marketing strategy, using video within...

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Using Twitter to optimise your B2B digital marketing strategy

Twitter can be a powerful component of B2B marketing success, and with so many individuals now using social media on a daily basis, optimising your Tw...