What does a buyer persona look like in 2021?

Buyer personas — also called audience personas, marketing personas, or customer personas — are a fictional representation of your ideal customers, bas...

Content writing – 5 steps to better content for your website

Capturing the interest of your audience with your website content can be challenging. Most visitors spend an average of 10 seconds on a webpage before...

SEO and Content Marketing: What you need to know

It’s the multi-disciplinary nature of marketing that makes it such a tricky ol’ business. And many of those disciplines intertwine in a number of diff...

How to do content marketing for B2B

As I’ve said before, every business should care about content marketing. Whether you’re selling shoes or shovels, the way to make your brand stand out...

Why you should care about content marketing

Getting people to care about things can be really difficult. We’ve all spent hours extolling the virtues of our favourite bands, TV programmes, films ...