Increase engagement – 5 tips to drive website user engagement

When a visitor lands on your site, you want them to stick around, read your content and click your calls-to-action. So, how do you make sure that this...

The difference between B2B and B2C email marketing

Delivering efficient email marketing campaigns is all about fine-tuning them to your business audience. But how can you expect to deliver the best cam...

Optimising your digital marketing strategy

With so many different elements involved in a digital marketing strategy, it can sometimes feel overwhelming. Without a clear viewpoint, you might not...

The importance of knowing what you want when building out your marketing strategy

Often businesses do not yet have a defined marketing strategy, or have a wider business strategy that they have not yet integrated into their marketin...

Back to Basics: PPC Marketing

With a huge number of acronyms being thrown around in the business world, our brains can often sink into a big pile of mush. That’s why it’s so ...

The importance of having a marketing process: and when to break it

Humans – well, all living things really – are programmed to like repetition and routine. That’s why I always order chicken tikka masala, k...

The top 3 challenges in B2B marketing

Contrary to popular belief, marketing is not easy. I once used to work for a company where we were referred to by multiple people as the “colouring-in...

Working from home, Part 2: Creating the right mental space

The prospect of working from home has probably been met with a mixture of dread and excitement. For some, it’s their dream that they’ve been trying to...

Working from home, Part 1: creating the right physical space

Unsurprisingly, Google Trends data shows that searches for the phrase “working from home” have skyrocketed in the last month.  Due to the current you...

How to proactively focus on marketing during uncertainty

It’s an incredibly tough time for so many businesses out there. So often when times are tough, marketing is understandably not a priority. But o...