Often businesses do not yet have a defined marketing strategy, or have a wider business strategy that they have not yet integrated into their marketin...
With a huge number of acronyms being thrown around in the business world, our brains can often sink into a big pile of mush. That’s why it’s so ...
Humans – well, all living things really – are programmed to like repetition and routine. That’s why I always order chicken tikka masala, k...
Contrary to popular belief, marketing is not easy. I once used to work for a company where we were referred to by multiple people as the “colouring-in...
The prospect of working from home has probably been met with a mixture of dread and excitement. For some, it’s their dream that they’ve been trying to...
Unsurprisingly, Google Trends data shows that searches for the phrase “working from home” have skyrocketed in the last month. Due to the current you...
It’s an incredibly tough time for so many businesses out there. So often when times are tough, marketing is understandably not a priority. But o...
I bloody love a good metric. Pageviews, bounce rate, conversion rate, goal completions. Give me a dashboard of numbers with green up-arrows next to th...
I always say I’m not a massive fan of New Year’s resolutions – I think it’s because of my general distaste for cliches. But I think it’s inevita...
I know what you’re thinking: thank god someone’s done it right? If you’re anything like me, as someone who spent the last week watching two seasons of...