The importance of knowing what you want when building out your marketing strategy

Often businesses do not yet have a defined marketing strategy, or have a wider business strategy that they have not yet integrated into their marketin...

Back to Basics: PPC Marketing

With a huge number of acronyms being thrown around in the business world, our brains can often sink into a big pile of mush. That’s why it’s so ...

The importance of having a marketing process: and when to break it

Humans – well, all living things really – are programmed to like repetition and routine. That’s why I always order chicken tikka masala, k...

The top 3 challenges in B2B marketing

Contrary to popular belief, marketing is not easy. I once used to work for a company where we were referred to by multiple people as the “colouring-in...

Working from home, Part 2: Creating the right mental space

The prospect of working from home has probably been met with a mixture of dread and excitement. For some, it’s their dream that they’ve been trying to...

Working from home, Part 1: creating the right physical space

Unsurprisingly, Google Trends data shows that searches for the phrase “working from home” have skyrocketed in the last month. Due to the current you...

How to proactively focus on marketing during uncertainty

It’s an incredibly tough time for so many businesses out there. So often when times are tough, marketing is understandably not a priority. But o...

What is click-through-rate and why should you care?

I bloody love a good metric. Pageviews, bounce rate, conversion rate, goal completions. Give me a dashboard of numbers with green up-arrows next to th...

3 New Year’s resolutions for marketers in 2020

I always say I’m not a massive fan of New Year’s resolutions – I think it’s because of my general distaste for cliches. But I think it’s inevita...

We watched and rated all the 2019 Christmas Adverts: so you don’t have to

I know what you’re thinking: thank god someone’s done it right? If you’re anything like me, as someone who spent the last week watching two seasons of...