How to set up event tracking using Google Tag Manager

Confession: up until about 2 months ago, as someone who has worked in digital marketing for 6 years, I didn’t know how to set up events tracking prope...

GDPR opt-in campaign

A step-by-step guide to running a GDPR opt-in campaign

As someone who’s been talking about GDPR for 3 years now, fortunately the time for talking is almost over. We know the ramifications of GDPR and have ...

3 B2B Valentine’s Day marketing campaign ideas to show your clients the love

It’s definitely not everyone’s favourite time of year. I for one don’t really acknowledge it, and I’m in a relationship. But just like most other occa...

What is a marketing funnel

2017: A Summary of the Surreal

Reflection is always cool. It’s particularly pertinent when you get to the end of a year. As the bells chime to Auld Lang Syne, attention turns to wha...

Christmas

4 B2B Christmas Marketing Campaign Ideas

It’s December today. I’m sure you knew that. If you didn’t, don’t worry, I’m sure there are plenty of other people who haven’t started their Christmas...

What is Marketing-as-a-Service?

What is Marketing-as-a-Service? Towards a new delivery model

Everything seems to be ‘as-a-service’ nowadays. As always, we’ve got technology to blame/thank for that. Hardly known for being the strong silent type...

adwords attribution models

Attribution Models in AdWords and Beyond: Why they’re useful

The customer is evolving. Gone are the days where you would have complete control over the customer journey. Customers are now on average nearly 60% o...

5 Tips For B2B Marketing Attribution Success

5 tips for B2B marketing attribution success

Attribution has been a hot topic for a long time in the Business-to-Consumer (B2C) world. It’s fair to say that Business-to-Business (B2B) brands have...

Things to consider when you're investing in a new website

5 things to consider when investing in a new website

“We really need to do something about the website” – a phrase that echoes round many a meeting room in many a business. But how do you move from...

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