3 things to think about when you outsource B2B marketing

Apparently, 42% of UK businesses outsource their marketing. That doesn’t surprise me. Marketing is a multi-faceted practice – especially if you ...

Should internal marketing teams feel threatened by agencies?

We get it. We do. As a hard-working member of an in-house marketing team, the words “we’re thinking of bringing in an agency” may be tinged with a sen...

4 reasons sales and marketing need to speak to each other

If you’ve read any of the content on this blog, you’ll know that we are massive proponents of a strong relationship between marketing and sales in a b...

4 things your digital marketing agency won’t tell you

I know that the title sounds like click bait. Don’t get me wrong – I’m not going to reveal in this post that all digital marketers are members o...

What to expect from your digital marketing agency

I’ve personally been both sides of the agency/client relationship a number of times. For that reason, I know full well some of the challenges and frus...

How to improve B2B email open rates

There’s no escaping it – email is still a big channel in B2B. With the right campaign into the right audience, and with the right follow-up, you...

5 B2B World Cup Campaign Ideas

“We’re football crazy, we’re football mad…” Or maybe not. Whether you’re in to football or not, crushing it at work, getting recognition and a bonus o...

Key reports and metrics in Google Analytics for inbound marketing

Google Analytics is a wonderful tool. But if you’re just getting started, or you’re a bit of seasoned Analytics bod like myself, it can all seem a bit...

B2B Easter Campaigns

B2B Easter campaigns to put a spring in your step

Spring is coming. Lambs are leapin’, flowers are flourishing – it’s a great time to be alive…when you’re joyously skipping through a lush ...

Trial and error marketing: the case for 20%

In a lot of contexts, 20% doesn’t sound like a lot. If someone told you a project was 20% complete, you most likely wouldn’t be that impressed. You mi...