Marketing after lockdown – A new medium

The pandemic that swept the world in 2020-21 led many governments to introduce restrictions and localised/national lockdowns that affected businesses ...

Digital Marketing Future online consumption desktop

Digital Marketing Essentials #2: What’s Digital Marketing?

In January 2021 the number of internet users in the UK was 65.32 million, an increase of 0.5% compared to 2020.  If we add to this that in a week, a s...

How to build your lead nurturing strategy

As companies adopt an inbound marketing strategy as a way to generate more leads, having an effective lead nurturing strategy becomes more crucial. In...

What does a buyer persona look like in 2021?

Buyer personas — also called audience personas, marketing personas, or customer personas — are a fictional representation of your ideal customers, bas...

The anatomy of a high-converting landing page

All great landing pages are composed of a core group of elements, which should be used as a guide for creating your content. However, it is important ...

Soft call-to-actions – what are they and when should you use them?

Most things in digital marketing come down to call-to-actions (CTAs). Written a blog post? Make sure there’s a CTA at the end. Composing a social medi...

What buyer personas are vs. what they aren’t

As seems to be a semi-regular occurrence, it was when I was writing a post on a different topic for the blog that I discovered (with surprise) that we...

CTR Level 2 – Optimising your meta descriptions

Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...

Is inbound marketing right for you?

Around 10 years ago, “SEO” was the buzzword (or buzz initialism) when it came to selling marketing to businesses. When a bright-eyed, naive Charli Par...