Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...
Around 10 years ago, “SEO” was the buzzword (or buzz initialism) when it came to selling marketing to businesses. When a bright-eyed, naive Charli Par...
It seems there’s always one particular thing the marketing world is all abuzz about. About 7 years ago it was inbound marketing. A bit more recently, ...
For anyone outside of marketing, defining the differences between inbound and content marketing might get a little confusing. They both involve writin...
Ah, 2017. Trump was inaugurated, no one could figure out whether Moonlight or La La Land had won the Oscar. We were all listening to the Shape of You ...
As I’ve covered in a previous blog post, inbound marketing, in its “truest” form, started out as “growth hacking”. In essence, growth hacking was a wa...
I’ve worked in businesses where marketing was often the butt of the joke. We were often referred to as the “colouring-in” department, or asked “what i...
Humans are an impatient lot. We don’t like waiting longer than necessary for anything – whether that’s food, a bus or for someone to get out of ...
I’ve said it before and I’ll say it again – marketing people, especially digital marketing people, love a good initialism. One which is often on...
Lots of digital marketers (and I know, cause I’m one of ‘em) love to blame low website lead performance on SEO – or lack, thereof. I don’t think...