Soft call-to-actions – what are they and when should you use them?

Most things in digital marketing come down to call-to-actions (CTAs). Written a blog post? Make sure there’s a CTA at the end. Composing a social medi...

What buyer personas are vs. what they aren’t

As seems to be a semi-regular occurrence, it was when I was writing a post on a different topic for the blog that I discovered (with surprise) that we...

CTR Level 2 – Optimising your meta descriptions

Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...

Is inbound marketing right for you?

Around 10 years ago, “SEO” was the buzzword (or buzz initialism) when it came to selling marketing to businesses. When a bright-eyed, naive Charli Par...

Content marketing vs inbound marketing – which is right for you?

For anyone outside of marketing, defining the differences between inbound and content marketing might get a little confusing. They both involve writin...

Outbound vs inbound marketing – what works in 2019?

Ah, 2017. Trump was inaugurated, no one could figure out whether Moonlight or La La Land had won the Oscar. We were all listening to the Shape of You ...

How to use automated webinars in your conversion process

As I’ve covered in a previous blog post, inbound marketing, in its “truest” form, started out as “growth hacking”. In essence, growth hacking was a wa...

How to do marketing that actually generates leads

I’ve worked in businesses where marketing was often the butt of the joke. We were often referred to as the “colouring-in” department, or asked “what i...

Website speed optimisation – why you should care

Humans are an impatient lot. We don’t like waiting longer than necessary for anything – whether that’s food, a bus or for someone to get out of ...