Avenir Digital Chatbot

Helping to change banking forever with Avenir Digital

There are few areas of technology that are blowing up quite as dramatically as chatbots. They’re the hottest thing in tech right now, and everyone fro...

Marketing automation and GDPR

Marketing Automation and GDPR: comply or die

With GDPR just a matter of weeks away, compliance efforts are on overdrive. The more prepared have been planning for over a year, leaving those ‘more ...

Nurture programs: What are they and what does a good one like?

In last week’s blog post, I talked about the power of lead scoring in the world of automation and inbound marketing. This week, I’m going to talk abou...

Scores

Lead scoring: A quick guide

In an era where marketing should be all about personalisation, you might be surprised to hear that it’s also all about numbers. While of course, your ...

Customer lifecycle management using marketing automation

Customer Lifecycle Management using Marketing Automation

Customers are the lifeblood of any business. Whether you manufacture widgets, or code them, there needs to be a value exchange that results in people ...

Landing pages: the good, the bad and the ugly

When it comes to the inbound methodology, there are a lot of moving pieces to think about. Getting some cracking content written up and in place &#821...

What is a marketing funnel

What is a marketing funnel and why is it important?

Here’s a funnel. Functionally this funnel takes matter in at the top to achieve a desired outcome while minimising wastage. Whether it’s filling up oi...

Email and inbound marketing

Email and inbound marketing: building a strategy

Like Romeo and Juliet, Daenerys Targaryen and Jon Snow, email marketing and inbound marketing seemingly come from two different worlds. But like the a...

4 steps to get more leads from your website

4 steps to get more leads from your website

Why do you need a website? If you have an ecommerce store, you wanna sell stuff, obviously. If you don’t, then yes, people need to be able to find inf...

Resource Library

Refine your skills in inbound and account based marketing with our free resources.

GDPR checklist

Inbound checklist

Hot 100 Report

Building an ABM List

Cost Comparison

Rebranding Checklist