Inbound Marketing and SEO - How do they relate

Inbound Marketing and SEO: How do they relate?

If you’re new to digital marketing, you might hear a lot of words and phrases thrown around and not necessarily know what they are or why you need to ...

4 strategies for repurposing your blog posts

4 strategies for re-purposing your blog content

  Whether you’re lucky enough to be an established and well-resourced marketing team or not, content production can always be a drain on time. Th...

Why you're not getting leads from your blog

4 reasons you’re not getting leads from your blog

Whether you’re just starting out with inbound or have been doing it for a while, content production and promotion can sometimes feel like a long slog ...

Setting SMART Marketing Goals

Video: Setting SMART marketing goals for your business

We’re happy to announce the Inflowing YouTube channel! In our first video, I’m offering some advice on setting SMART digital marketing goa...

Sales funnel vs Buyer's journey

Sales Cycle vs Buyer’s Journey: 5 reasons to change your mindset

If you’ve spent a mere millisecond in any kind of B2B sales environment in the last 20 years, you’ll have heard “sales cycle” many hundreds of times. ...

A beginner's guide to CTAs

A beginner’s guide to call-to-actions: Do’s and Don’ts

Recently I was browsing the Halifax website (I bank with them, it’s not just a hobby I have) and I noticed that they had a bit of a disjointed approac...

What is Inbound Marketing

What is Inbound Marketing (and why should you care)?

Inbound marketing has been around for a good few years now as a concept. The elements that make up inbound marketing have been around for a lot longer...

Resource Library

Refine your skills in inbound and account based marketing with our free resources.

GDPR checklist

Inbound checklist

Hot 100 Report

Building an ABM List

Cost Comparison

Rebranding Checklist