How to build your lead nurturing strategy

As companies adopt an inbound marketing strategy as a way to generate more leads, having an effective lead nurturing strategy becomes more crucial. In...

Sales leads vs marketing leads – what you need to know

You’ve probably gone merrily through life thinking that there is only one type of lead. For some people, the word “leads” conjures up images of salesp...

3 marketing lead generation strategies for B2B

Inflowing’s team are made up of people who have dedicated their careers to B2B marketing.  Not surprisingly, over all that time we’ve identified some ...