Customer Spotlight

60 Second Spotlight – Sam Brennan – Cloud8

We had a chat with Sam Brennan, Marketing Manager at Cloud8 and asked him a few marketing questions. What do you think is the most important aspect of...

Marketing after lockdown – A new medium

The pandemic that swept the world in 2020-21 led many governments to introduce restrictions and localised/national lockdowns that affected businesses ...

What does a buyer persona look like in 2021?

Buyer personas — also called audience personas, marketing personas, or customer personas — are a fictional representation of your ideal customers, bas...