Social Media – 5 mistakes to avoid when you post

Today, over 3.96 billion people use social media worldwide, that’s almost 60% of the population! Considering this, you would have to be mad to not gue...

Marketing after lockdown – A new medium

The pandemic that swept the world in 2020-21 led many governments to introduce restrictions and localised/national lockdowns that affected businesses ...

woman holding phone with globe behind

Using Twitter to optimise your B2B digital marketing strategy

Twitter can be a powerful component of B2B marketing success, and with so many individuals now using social media on a daily basis, optimising your Tw...

Facebook and Instagram – are they right for B2B?

Thinking of using Facebook and Instagram for your B2B marketing strategy? Think again. Although we shouldn’t ignore social media as an essential way t...

LinkedIn Marketing in 2020 – everything you need to know

LinkedIn is becoming the only place to be for B2B social media marketing. Sure, Twitter has its merits, but as the world continues to descend into mor...

5 stats about B2B social media that will blow your mind

Whether you’re an avid user or not, you’re probably well aware of how ubiquitous social media is in people’s personal lives and how much of an impact ...

3 examples of social media going wrong and what we can learn from them

I can sense the eyerolls already – “another one of those social media fail posts”. Well, I’m going to try and do this one with a bit of a differ...

5 quick social media marketing ideas for your business

Building a sustainable social media strategy that’ll lead to significant growth and lead generation can be tricky. Particularly if you’re a small busi...

Growing your brand with paid social

Building a successful brand from scratch is no mean feat, particularly when it comes to standing out online. People’s attention spans are limited, the...

How to develop a social media strategy for your business

Social media can feel like a bit of mystery to most businesses – but in B2B, the concept of putting your organisation out there on Twitter, Face...