Content marketing and inbound marketing share some things in common. They’re both buzzwords that have been around for a number of years. They both inv...
If you’re new to digital marketing, you might hear a lot of words and phrases thrown around and not necessarily know what they are or why you need to ...
Whether you’re lucky enough to be an established and well-resourced marketing team or not, content production can always be a drain on time. Th...
A persona is another word for typical contact. That is, the person who buys stuff from you at some point or is involved in the buying process. Persona...
Whether you’re just starting out with inbound or have been doing it for a while, content production and promotion can sometimes feel like a long slog ...
Update: 16.01.18. The ePrivacy Regulation is still under review. Since this article was published, there’s been a big shift in the draft legisla...
We’re happy to announce the Inflowing YouTube channel! In our first video, I’m offering some advice on setting SMART digital marketing goa...
If you’ve spent a mere millisecond in any kind of B2B sales environment in the last 20 years, you’ll have heard “sales cycle” many hundreds of times. ...
GDPR. It’s on its way. In 12 months’ time, the whole data landscape will change forever. 25th of May 2018 is the D-Day for this monumental change to p...
Recently I was browsing the Halifax website (I bank with them, it’s not just a hobby I have) and I noticed that they had a bit of a disjointed approac...