Today, we’re proud to announce the launch of the Inflowing Hot 100 Inbound Performance Report (catchy title, no?). As a growing agency in the UK, we’...
Despite more and more consumers interacting with brands solely online, events are still a massive part of marketing – particularly in B2B. And w...
“We really need to do something about the website” – a phrase that echoes round many a meeting room in many a business. But how do you move from...
‘ROI’. Probably one of the most insane pieces of hyperbole ever created. Of course, as marketing people, it’s predominantly our fault. When we work fo...
As a marketing professional, you’ll no doubt be fully aware of the importance of the inbound strategy in modern marketing, and the potential rewards y...
Account Based Marketing (ABM) used to be about one account. Loads of money ploughed in by big organisations to snare ‘a whale’. All that has changed t...
When carrying out an inbound strategy, it can be so tempting (and sometimes easy) to focus on loading contacts and leads into the top of the funnel an...
Feel the anxiety of being in this position. You lead the marketing function in a business to business organisation. You’re staring down the barrel of...
Content marketing and inbound marketing share some things in common. They’re both buzzwords that have been around for a number of years. They both inv...
If you’re new to digital marketing, you might hear a lot of words and phrases thrown around and not necessarily know what they are or why you need to ...