GDPR opt-in campaign

A step-by-step guide to running a GDPR opt-in campaign

As someone who’s been talking about GDPR for 3 years now, fortunately the time for talking is almost over. We know the ramifications of GDPR and have ...

Marketing automation and GDPR

Marketing Automation and GDPR: comply or die

With GDPR just a matter of weeks away, compliance efforts are on overdrive. The more prepared have been planning for over a year, leaving those ‘more ...

What is a marketing funnel

What is a marketing funnel and why is it important?

Here’s a funnel. Functionally this funnel takes matter in at the top to achieve a desired outcome while minimising wastage. Whether it’s filling up oi...

How to delight your customers using marketing automation

How to use marketing automation to delight your customers

When carrying out an inbound strategy, it can be so tempting (and sometimes easy) to focus on loading contacts and leads into the top of the funnel an...