What we do

We help organisations to get more leads and close more business using inbound and account-based marketing.

We’ve had it with marketing that doesn’t return anything. We think marketing should be about results. And that’s it. Sure, things need to look good to get results – but there also needs to be a plan to go with the pink and a funnel to go with the fluffy.

That’s why we created a marketing agency to do just that. We’re Inflowing. We’re Making Marketing Matter by focusing on business outcomes. Pure and simple.

Our services

We bring together loads of different marketing methods into a bespoke lead generation and business development approach for your business.

Account-based marketing (ABM)

Very focused marketing to a small list companies
Account-based marketing

We can craft you an account-based marketing programme that aligns with your sales approach and increases the amount of targeted companies your business on-boards as customers.

  • Strategy
  • Account targeting
  • System deployment
  • Creative & campaigns
  • Sales Alignment
  • Management & reporting
  • Account-based social

Inbound marketing

Building traffic to your website then converting it
Inbound Marketing

We offer end to end services in inbound marketing. From getting you a repeatable process to content generation, to marketing automation designed to supercharge your business development.

  • Funnel definition
  • System deployment
  • Content & creative
  • Search Engine Optimisation
  • Pay Per Click 
  • Marketing automation
  • Conversion optimisation
  • Management & support

Content marketing

Making people care about your brand
Content marketing

We create world-class content to make a noise in both the public and private sectors. Whether you want to position your organisation as a thought leader in your market, or to nudge behaviour within your community, we make it happen.

  • Content planning
  • Copywriting
  • Infographics
  • Video production
  • Email newsletters
  • Whitepapers
  • Reporting

Design & print

Making your brand look good

We make sure that you look your very best – wherever your logo finds itself. Our specialist designers have worked with some of the biggest brands in the world and can come up with concepts that pop both online and offline.

  • Brand identity
  • Web design
  • Packaging
  • Brochures & flyers
  • Direct mail
  • Banners & events
  • Advertising

Customers are on average nearly 60% of the way through the sales cycle before engaging a salesperson, independent of price point.

‘The Digital Evolution in B2B Marketing’, Google and CEB.

The percentage of B2B marketers who describe ABM as delivering higher returns than any other strategic marketing approach.

ITSMA

We’ve created a repeatable process that helps organisations like yours get more from marketing:

Measure

To know where you’re going, you have to know where you’ve been. Without getting a clear picture of what’s going on, you won’t know where to focus. And that’s what it’s all about.

We’ll bring clarity on how every element of your marketing is working. We can then get cracking with activity to significantly grow your inbound leads.

Attract

We start with a workshop to understand the value your products and services deliver to your customers. We use this as a basis for developing creative themes that not only give value to your website visitors, but also give you the best possible chance of ranking on Google.

Throw in the right blend of our social media magic and adverts targeting named companies and you’re off and running.

Convert

Having more traffic to your site is great, but what you really want is more sales leads. That’s where a conversion mindset comes in.

Having carefully constructed calls to actions, lively landing pages and the rights forms to fill – we’ll have your sales funnel filled up in just a few months.

Close

OK, so we have leads, now we need to close some business. Traditionally this might have been where marketing steps away and lets the sales superstars take over. As marketers, we should strongly support – not shy away!

This is the domain of marketing automation: specific workflows that trigger based on certain behaviours. This can mean that with a small amount of effort up front, you can have a tonne more time on your hands to get on with other stuff.

Delight

You’ve got more customers. Job done right? Wrong. Customer delight is the new competitive edge. From a marketing perspective, we can craft specific campaigns across ABM and Inbound to provide additional value to your clients.

This pretty much always ends up with you selling more things to your customers, making more money and keeping them for longer.