Your future can be rosier

Virtual Marketing Director from Inflowing is an outsourced marketing service, providing all the benefits of recruiting a chief marketing officer without forking out on a six-figure salary.

It’s perfect for organisations who need help understanding how marketing can be best applied to support their objectives and is suitable for any business, regardless of how developed their current approach is.

Why Virtual Marketing Director?

Every organisation needs a marketing strategy in this day and age. It’s the only way to be competitive and sustain a bright future.

Once you know the direction you’re heading, you need the right plan to get there. One that brings together the right blend of tactics to drive you to success.

To do this effectively, you need a senior marketing professional. You need someone who’s been there, done that. Someone who’s worked in successful businesses, at board level, and can help navigate your journey in a way that maximises return and minimises risk.

Recruiting these people can cost a small fortune. And then you have the usual HR and management overhead that comes with any new starter.

Virtual Marketing Director gives you all the benefit of your own Chief Marketing Officer, without the hassle or expense. All our executives are Chartered Institute of Marketing and MBA qualified and have a minimum of 15 years experience in the field.

We can dovetail into your existing team, if you have one, or work with the wider business. Our ethos is built on strong customer relationships spanning years, yet we avoid minimum contract terms to help you retain the agility you need to act in your own best interests.

Our approach

To know where you’re going, we need to know where you’ve been. We’ll take the time to understand your business objectives and wider strategy, in addition to getting into the weeds on the marketing you’ve been doing to date.

We’ll take everything on board and appraise it using our specialist knowledge. We’ll then come back to you and recommend a strategy that we can refine and finalise together.

Once we’re all set on the strategy, we help to chunk this up into a marketing plan with that gives you the right combination of activity to meet your objectives.

Your Virtual Marketing Director will work with you in-house team, or preferred agencies, to execute against the plan. If neither are present, then we can help with all aspects of marketing delivery – from graphic design to Google AdWords.

We continue to monitor and manage campaigns to check they’re on track, tweaking things where necessary to make success a priority.

Outcomes