As part of Acer’s push into the UK higher education market, we created a custom ABM journey taking their business from identifying the right target accounts through to sales enablement.
Acer
Donuts and Devices
Appointments in target universities
8
Conversion from account list
33%
In order to raise awareness of Acer within target accounts, and then make progress in moving them through the sales process, we created a bespoke blend of depely personalised and create assets.
ABM list building
Customer insight
Account based advertising
Direct marketing
Sales enablement