Education is a huge technology market. So for a huge global technology business like Lenovo, it’s a big deal. We developed and executed an innovative, multi-channel marketing campaign to promote the Lenovo ThinkPad L series into Further Education institutions in the UK, in partnership with Centerprise International.
Lenovo
A device for every occasion
Sales accepted leads
17
Net new revenue
£295,000
To get the Lenovo message in front of as many institutions as possible, we chose a multi-channel approach incorporating an engaging video and powerful messaging.
Social media campaign
Email marketing
Sales enablement PDF
Ongoing email nuture
Follow-up telemarketing
Inflowing not only bought great ideas, creativity and quality to this campaign, the results speak for themselves. We’ve been able to engage with institutions who we previously hadn’t dealt with, as well as strengthening our partnership with Lenovo.
– Krystol Slocombe, Marketing Team Lead – Centerperise International
