Background

James Dean Events are a family owned, independent event hire and management business. Over 100,000 people attended an event they helped to organise last year, but they’re on an ambitious growth curve: they want to give a million people a year memories that last a lifetime.

Strategy

To fuel this growth, James Dean Events moved to a group brand structure. This involved broadening their master James Dean Events brand to focus more on event hire and management services in addition to creating two new exciting brands – Bar Basso and Tipis for Weddings.

We helped with:

  • Brand strategy
  • Creation and development of two new brands: Bar Basso and Tipis for Weddings
  • Design, development and copywriting of 3 new websites (James Dean Events, Bar Basso and Tipis for Weddings)
  • Content marketing
  • Pay per click management

“Inflowing understand where we are heading and how to use marketing to get us there. They have been responsive, proactive and made sure that output has been of consistently high quality. Highly recommended.”

James Dean Managing Director - James Dean Events

Results

The business is going from strength to strength. Although early days, there are already some quick wins being evidenced just weeks into the campaign:

  • Growth in key festivals like the 80s and 90s Festival have quadrupled year on year.
  • Monthly pay per click campaign generating nearly 20 leads per month for new Tipis for Weddings site.