Talivest is an employee engagement and surveying platform which helps people-focused business improve their employee experience through real-time analytics and feedback. A fast-growing tech startup based in Dublin, they were looking to take their product stand out to enterprise customers in a way that would stand out from the crowd. We worked with them to develop an account-based marketing (ABM) campaign that would put them in front of some of the biggest companies in Europe.
Talivest
End-to-end ABM campaign
Engagement rate
10%
Marketing qualified leads
52
Our objective was to engage with Talivest with a select group of enterprise businesses in sectors where they were a perfect fit - pharmaceuticals, consultancy, technology and telecomms. We helped them to run an end-to-end ABM campaign which them engage sales in conversations with brands like Jaguar Land Rover, Deloitte and Vodafone with their messaging.
ABM target research and list creation
Personalised content - whitepapers, guides
Highly targeted email marketing
Social media tie-in campaign and social selling support
Search engine optimisation
Content planning and content production support
Landing page creation
There were some very shocked faces in the office the day we launched the campaign and we could see the likes of JLR and Deloitte engaging with our content! The ABM campaign Inflowing delivered opened up opportunities for us in the enterprise space that we previously hadn’t thought possible.
– David Kenny,
VP of Growth – Talivest