Weduc

Inbound marketing and lead generation

Demo enquiries

100% increase

Website leads

46% increase

Weduc is a whole school communication app which allows for outstanding engagement between parents and their child’s school. Moving away from the unreliable and out-dated SMS based messaging that’s the status quo in many schools, Weduc enables two-way communication, analytics, news feeds, surveys and more with its app-based approach. We worked with them to build an impactful brand that could transition seamlessly from the primary to secondary schools market, as well as helping them drive more demo appointments through their website and other marketing channels.

Weduc needed some direction in terms of their brand. We helped them build a solid foundation of identity and messaging that we could base a focused programme of marketing on together.

Identity workshop and brand evolution


Persona research


Keyword research and content planning


Content production across blogs and conversion content


Landing page creation


PPC management


Website optimisation


Email marketing


SEO

Inflowing were not only able to help us evolve our brand into one which made sense to the secondary school market, but their work had proven results too, with a noticeable uplift in the number of enquiries and demo requests.

– Carmine Chiuchiolo,
Sales Director – Weduc