We’re Inflowing. A B2B marketing agency in Nottingham.

We help B2B tech businesses to achieve more from marketing.

Strategy development
Profiling & targeting
System deployment
Content delivery & planning
Creative services & campaigns
Management & support

At Inflowing, we work with B2B tech firms of all sorts and sizes to get them more from their marketing.

We’ve made it our mission to accelerate shareholder value and job creation by making marketing matter.

We offer innovative ways for vendors, distributors and resellers to achieve the growth they need and fast. Many channel businesses are tired of more traditional marketing techniques that don’t return. Now’s the time for something different. Inbound and ABM are proven to deliver incredible results in a repeatable and scalable way. We’ve packaged specific offerings for channel businesses, like our Managed Channel ABM offering that’s been designed to get vendors and distis more bang for their buck.

Many a meeting in managed service providers (MSPs) has ended in stalemate as sales and marketing managers try to figure out how to bring in more business. We’ve done the exploratory work so you don’t have to. Both Inbound and ABM deliver, when done in the right way. Whatever you’re supporting and whoever you’re serving, we can help craft a bespoke marketing strategy that’s just right for you. We can also maximise your co-marketing opportunities, taking care of everything from planning with vendors for those all important dollars – through to watertight proof of execution and reporting.

All software businesses care about growth. In a world where online marketing hyperbole has been professionalised, it’s difficult to see the wood from the trees. And when you live and die by achieving scale in an ever-evolving market, you can’t afford to make too many marketing mistakes. At Inflowing, we concentrate on the things that get you the best outcomes.

Resource Library

Refine your skills in inbound and account based marketing with our free resources.

GDPR checklist

Inbound checklist

Hot 100 Report

Building an ABM List

Cost Comparison

Rebranding Checklist