The importance of knowing what you want when building out your marketing strategy

Often businesses do not yet have a defined marketing strategy, or have a wider business strategy that they have not yet integrated into their marketin...

Back to Basics: PPC Marketing

With a huge number of acronyms being thrown around in the business world, our brains can often sink into a big pile of mush. That’s why it’s so ...

The importance of having a marketing process: and when to break it

Humans – well, all living things really – are programmed to like repetition and routine. That’s why I always order chicken tikka masala, k...

LinkedIn Marketing in 2020 – everything you need to know

LinkedIn is becoming the only place to be for B2B social media marketing. Sure, Twitter has its merits, but as the world continues to descend into mor...

The top 3 challenges in B2B marketing

Contrary to popular belief, marketing is not easy. I once used to work for a company where we were referred to by multiple people as the “colouring-in...

Soft call-to-actions – what are they and when should you use them?

Most things in digital marketing come down to call-to-actions (CTAs). Written a blog post? Make sure there’s a CTA at the end. Composing a social medi...

What buyer personas are vs. what they aren’t

As seems to be a semi-regular occurrence, it was when I was writing a post on a different topic for the blog that I discovered (with surprise) that we...

A guide to optimising your old blog posts

I’m currently very much an advocate of using this time we have been given wisely. On a personal level, that has meant spending a fortune on Amazon buy...

Working from home, Part 2: Creating the right mental space

The prospect of working from home has probably been met with a mixture of dread and excitement. For some, it’s their dream that they’ve been trying to...

Working from home, Part 1: creating the right physical space

Unsurprisingly, Google Trends data shows that searches for the phrase “working from home” have skyrocketed in the last month. Due to the current you...