Working from home: creating the right physical space

Unsurprisingly, Google Trends data shows that searches for the phrase “working from home” have skyrocketed in the last month. Due to the current you...

How to proactively focus on marketing during uncertainty

It’s an incredibly tough time for so many businesses out there. So often when times are tough, marketing is understandably not a priority. But o...

Inflowing's COVID-19 response

COVID-19 – social distancing policy and business continuity update

Last update 18.03.2020 at 11:00am As a UK headquartered business in what is a fast moving global situation, I wanted to make sure that our customers a...

CTR Level 2 – Optimising your meta descriptions

Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...

What is click-through-rate and why should you care?

I bloody love a good metric. Pageviews, bounce rate, conversion rate, goal completions. Give me a dashboard of numbers with green up-arrows next to th...

3 New Year’s resolutions for marketers in 2020

I always say I’m not a massive fan of New Year’s resolutions – I think it’s because of my general distaste for cliches. But I think it’s inevita...

SEO and Content Marketing: What you need to know

It’s the multi-disciplinary nature of marketing that makes it such a tricky ol’ business. And many of those disciplines intertwine in a number of diff...

We watched and rated all the 2019 Christmas Adverts: so you don’t have to

I know what you’re thinking: thank god someone’s done it right? If you’re anything like me, as someone who spent the last week watching two seasons of...

How to approach a rebranding project

Branding is something we haven’t talked about on this blog for a while – I like talking about branding, so let’s change that. I feel like brandi...

Who is BERT and why is he messing with Google?

If you’ve been keeping an eye on marketing news the past few days, you might be forgiven for wondering “Who is Bert?”  You might have thought of the m...