things we've been thinking about

If you’re interested in learning more about how we think, you’re in the right place. This blog is our creative catharsis: a place for us to cleanse our musings into actionable insight that’s useful for our community.

Incorporating sustainability in your digital marketing strategy

3 unique features that can take your blog to the next level

Email campaigns for events marketing in 2023

Your essential SEO checklist in 2023

Why LinkedIn video marketing is making such an impact

Spreading Christmas Cheer in Digital Marketing

How A/B testing can improve your email marketing campaigns

3 key benefits of marketing automation

The importance of reflection in digital marketing

The dos and don’ts of social media marketing

3 steps for creating a blog content plan

How to live blog effectively and boost engagement

Email marketing to existing customers: A quick guide

How short-form video marketing has grown over recent years

4 great benefits of social media and email marketing integration

Omnichannel digital marketing: Exploring the meaning

Digital marketing and social media are the perfect match

Why keyword research is so important in digital marketing

A day in the life of a digital marketer

7 considerations for writing effective blog posts

Breaking down a digital marketing report

3 ways of using subject lines to increase open rates

A quick guide to using twitter for B2B marketing

The evolution of digital marketing over recent time

Brand marketing vs content marketing: Is there any overlap?

How to transform your blog ideas into engaging content

Smart B2B strategies for building trust

3 reasons a company blog could be exactly what you need

The challenges for email marketing in 2022

The importance of B2B networking in a digital world

Digital marketing channels 2022: Where, why and what?

How to perfect the call to action in email marketing

The best content starts with a strong content plan

Why LinkedIn is perfect for B2B marketing

Top 7 hacks for writing your company’s website content

Ask Inflowing – Google core web vitals

5 reasons to make your website mobile-friendly

60 second spotlight – Sam Brennan, Cloud8

5 tips to improve your website landing page

5 tips to drive website user engagement

Social Media – 5 mistakes to avoid when you post

The future of SEO – is it still relevant?

Marketing after lockdown

What is digital marketing?

How to build your lead nurturing strategy

What does a buyer persona look like in 2021?

7 fail-safe tips for building website content

What is conversion rate?

How relevant is your website in 2021?

5 steps to better content for your website

4 reasons to use video in B2B marketing

Using Twitter to optimise your B2B digital marketing

5 step SEO audit checklist

The difference between B2B and B2C email marketing

Facebook and Instagram – are they right for B2B?

The anatomy of a high-converting landing page

Optimising your digital marketing strategy

Focusing your content for your ABM strategy

3 reasons a strategic call to action is important

Building a marketing strategy

Back to basics: PPC marketing

Having a marketing process (and when to break it)

LinkedIn marketing in 2020 – everything you need to know

The top 3 challenges in B2B marketing

Soft call-to-actions

What buyer personas are vs. what they aren’t

A guide to optimising your old blog posts

Home working: Creating the right mental space

Home working: Creating the right physical space

How to proactively focus on marketing

COVID-19 policy and business continuity update

CTR Level 2 – Optimising your meta descriptions

What is click-through-rate?

3 New Year’s resolutions for marketers in 2020

SEO and content marketing

How to approach a rebranding project

Who is BERT and why is he messing with Google?

Why SEO competitor analysis is so useful

How to do content marketing for B2B

Creating a joined-up sales and marketing approach

Automated nurture programmes

How to use marketing automation

Account-based marketing and startups

Is inbound marketing right for you?

Inbound and ABM: How they work together

Outsourcing B2B marketing

Are agencies a threat to internal teams?

Why you should care about content marketing

Content marketing vs inbound marketing

4 reasons sales and marketing need to talk

Sales leads vs marketing leads

4 things your digital marketing agency won’t say

What to expect from a digital marketing agency

How to improve B2B email open rates

Outbound vs inbound marketing in 2019?

3 marketing lead gen strategies for B2B

Automated webinars and the conversion process

Marketing that actually generates leads

Website speed optimisation – why you should care

CRO and SEO – how do they relate?

Where is the ePrivacy Regulation?

Why you need a conversion optimisation strategy

Transform your market development funds strategy

Why has my site dropped in the Google rankings?

5 mind blowing B2B social media stats

What is a flipped funnel?

Social media going wrong and what we can learn

5 social media marketing ideas for your business

Growing your brand with paid social

How to develop a social media strategy

What is the inbound methodology?

SEO and PPC – not the same thing

5 tips for creating B2B exhibition graphics

Inbound marketing and PPC: How they relate

B2B social media that grows your business

ABM content and how it differs from content marketing

The benefits of social media marketing

Top 4 B2B logo design pitfalls to avoid

SEO and branding: the hidden benefit of content outreach

What makes a good infographic?

Why corporate identity is about much more than what you see

Brand 2018: What good looks like

5 B2B world cup campaign ideas

New B2B brand: evolution vs. revolution

Inflowing launches all inclusive B2B marketing package for UK SMEs

B2B Branding: the starting point for everything

Google analytics and GDPR: what you need to know

GDPR: Direct marketing and the consent conundrum

Inflowing release ABM for WordPress v1.1

Implementing GDPR best practices – long-term

ABM web tracking tools: Analysing companies on your site

Google Home, Alexa and the rise of voice search optimisation

Key reports and metrics in Google Analytics for inbound marketing

What is account-based social?

3 ways to get quick wins from inbound marketing

B2B Easter campaigns to put a spring in your step

Trial and error marketing: the case for 20%

B2B telemarketing GDPR: Generating leads without consent

Top 3 reasons you’re not getting leads from your website

How to build a marketing list after GDPR & ePrivacy regulation

How to set up event tracking using Google tag manager

GDPR and ePrivacy regulation double opt-in: Yay or nay?

Pre and post-GDPR strategy – why they should be the same thing

A step-by-step guide to running a GDPR opt-in campaign

3 B2B Valentine’s Day marketing campaign ideas

2018 predictions: Gates, voguing and acronyms

2017: A summary of the surreal

Report: ranking the inbound marketing of 100 UK businesses

Hat-trick of projects for James Dean Events

Helping to change banking forever with Avenir Digital

4 B2B Christmas marketing campaign ideas

How to personalise WordPress for different sized companies

Marketing automation and GDPR: comply or die

How to do industry personalisation in WordPress

Nurture programs: What does a good one look like?

How to do ABM personalisation in WordPress

Lead scoring: A quick guide

What is ABM website personalisation?

Launching our partnership with Clear Business Outcome

Customer lifecycle management using marketing automation

Landing pages: the good, the bad and the ugly

What is Marketing-as-a-Service?

How to focus your sales and marketing teams on the right geography

Attribution models in AdWords and beyond

What is a marketing funnel and why is it important?

What is multi-touch attribution?

5 tips for B2B marketing attribution success

Account-based events: Get experiential with ABM

Email and inbound marketing: building a strategy

What is account-based PR?

4 steps to get more leads from your website

Video and inbound marketing: bring your strategy to life

Marketing segmentation 2018: Industry vs account

Hot 100 inbound performance report

Events and inbound marketing: 3 things to consider

5 things to consider when investing in a new website

How to measure customer lifetime value for ABM

How to get internal buy-in for inbound

ABM with tech vs historic ABM: Is newer better?

How to use marketing automation to delight your customers

ABM and the paradox of numbers

Content marketing and inbound marketing are not the same thing

Inbound marketing and SEO: How do they relate?

4 strategies for re-purposing your blog content

Creating buyer personas: ABM vs inbound

4 reasons you’re not getting leads from your blog

GDPR and ePrivacy regulation

Video: SMART marketing goals for your business

Sales cycle vs buyer’s journey: 5 reasons to change

GDPR and its impact on marketing consent tricks

A beginner’s guide to call-to-actions

What is inbound marketing?

ABM vs inbound

What is account-based marketing (ABM)?