Why you should care about content marketing

Getting people to care about things can be really difficult. We’ve all spent hours extolling the virtues of our favourite bands, TV programmes, films ...

Content marketing vs inbound marketing – which is right for you?

For anyone outside of marketing, defining the differences between inbound and content marketing might get a little confusing. They both involve writin...

4 reasons sales and marketing need to speak to each other

If you’ve read any of the content on this blog, you’ll know that we are massive proponents of a strong relationship between marketing and sales in a b...

Sales leads vs marketing leads – what you need to know

You’ve probably gone merrily through life thinking that there is only one type of lead. For some people, the word “leads” conjures up images of salesp...

4 things your digital marketing agency won’t tell you

I know that the title sounds like click bait. Don’t get me wrong – I’m not going to reveal in this account that all digital marketers are member...

What to expect from your digital marketing agency

I’ve personally been both sides of the agency/client relationship a number of times. For that reason, I know full well some of the challenges and frus...

How to improve B2B email open rates

There’s no escaping it – email is still a big channel in B2B. With the right campaign into the right audience, and with the right follow-up, you...

Outbound vs inbound marketing – what works in 2019?

Ah, 2017. Trump was inaugurated, no one could figure out whether Moonlight or La La Land had won the Oscar. We were all listening to the Shape of You ...

3 marketing lead generation strategies for B2B

Inflowing’s team are made up of people who have dedicated their careers to B2B marketing.  Not surprisingly, over all that time we’ve identified some ...

How to use automated webinars in your conversion process

As I’ve covered in a previous blog post, inbound marketing, in its “truest” form, started out as “growth hacking”. In essence, growth hacking was a wa...

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