Optimising your digital marketing strategy

Optimising your digital marketing strategy

With so many different elements involved in a digital marketing strategy, it can sometimes feel overwhelming. Without a clear viewpoint, you might not be utilising your digital marketing in the best way possible. Check out our tips below to optimise your digital marketing strategy.

Take advantage of analytics

Analytics are now available in all sorts of forms, and getting this data can be invaluable for your business. Understanding who comes to your site and why, or who engages with your social media posts is essential in order to understand how to adapt your digital marketing strategy to best fit your customer.

Tools such as Google Analytics are an affordable and accessible way to track how your website is performing, and reviewing this data will help you better understand what changes you can make for the better. Once you know what works and what doesn’t, you can create better-performing assets and reallocate your budget elsewhere if certain campaigns or tactics aren’t working.


Utilise the power of automation

Putting time and effort initially into a marketing automation tool can save your business a great deal of time and money in the long run. Rather than focusing on repetitive tasks, automation will allow you to focus more on your marketing campaign performance, and the tweaks you need to make for success. These tools can help you set up automated workflows to nurture your customer through the buyer’s journey, this could send campaign messaging to them over a certain period of time or trigger when they complete something such as filling in a form. 


Understand the magic of social media

Social media has revolutionised the way people interact, and created new opportunities for digital marketers. As you have someone’s full attention, marketing becomes a lot more useful, so social media acts as a scalable marketing technique that is useful for all businesses.

Using the right social media management tool means you can send out your branded messages, interact with your followers, track campaign performance and build your brand. In turn, growth of your brand means people will be more likely to take you seriously – you can’t afford to avoid social media within your strategy.


Research your target audience

As previously mentioned, analytics tools allow you to research and understand your target market better. You can then capture a large amount of market information, analyse it, and get a better sense of where, when and how your target market audience consumes media. Your current strategy may not be the best way to spend your marketing budget, but by finding out what resonates with your audience, you can create customised messaging in the right places.


Make SEO a priority

SEO is an essential way to optimise your digital marketing, ensuring your website ranks high enough on the Google search results page for search terms relevant to your products and services. In essence, SEO makes your brand more accessible to internet users – they shouldn’t have to search far and wide to find your product/service. There are loads of SEO tools you can use to improve your marketing such as site loading time and performance testers, keyword analysers and planners and other analytics tools. Check out our blog post ‘Your essential SEO Checklist for 2020 and beyond’ here
If you’ve adjusted your digital marketing strategy but seem to be making no positive progress, chat to one of our experts who can help – get in touch.


About Inflowing

Inflowing is a B2B marketing agency. We help B2B organisations do meaningful things with marketing. Whether that’s getting more leads, more visibility, or supporting their sales teams.

We’re an experienced team of marketers with an incredibly strong background in B2B. To learn more about B2B and improving your marketing, check out our other blogs or get in touch.