Twitter can be a powerful component of B2B marketing success, and with so many individuals now using social media on a daily basis, optimising your Twitter strategy is essential.
See our guide below on how to use Twitter to optimise your B2B digital marketing strategy.
Spread Valuable Information
The world of social media has meant within minutes of sharing a post it can be seen by an entire community. Given the speed at which your content can spread and be seen, make sure you are creating valuable content. Not only will this build trust towards your brand, the more valuable the content, the more likely it is to get shared.
Identify and Engage Influencers
B2B marketers can use Twitter in order to identify influencers that can share their message to a larger audience. Influencers already have established relationships with their followers who trust them, so you can maximise this by utilising the influencer’s platform.
To start with, identify the influencers you want to use and follow them. Engage with their tweets to ensure they are aware of your presence, and then approach them when appropriate. Then, watch their followers become aware of your business at the touch of a button.
Utilise Analytics Tools
There are a huge number of analytics tools out there to utilise in order to understand your audience better.
Make sure you are looking at who is engaging with your content;
When are they engaging with it?
What does this engagement look like?
Answering these key questions and adapting your strategy is paramount – if you get the most engagement at 7pm on a Wednesday evening, make sure you are posting content around this time in order to ensure you are optimising the best possible engagement outcome for your post. Understanding your analytics data and using it to your advantage will optimise your social media strategy.
Get Noticed by Prospects
Twitter offers B2B marketers a perfect platform to participate in conversations with prospects.
After identifying your potential prospects, take a look at their Twitter accounts and see if there are any relevant conversations you could get involved in. Or this engagement could be as simple as liking or retweeting their tweets, however, this engagement makes them aware of your business and your interest in them.
The key to making a lasting impression with prospects is consistency and relevance – you want to make sure your messages or engagement is tailored and personalised to each prospect on an individual level.
Make Sure Your Employees are Involved
One of the quickest and easiest ways to help build brand awareness comes from the people who are already committed to the company – your employees. Ensure employees are following the company on Twitter and encourage them to tweet, retweet and engage with the profile whenever possible.
Not only will this boost visibility of your brand, but will also help you reach new audiences.
Drive Social Media Traffic to your Website
Ensure you are driving your social media traffic back to your website by linking the URL in your Twitter bio and sharing relevant pages and content in engaging tweets.
Your site is the place where the conversions happen, so you want to be driving as much traffic there as possible. You can also use relevant hashtags to spread interesting, useful information across your community and beyond.
Twitter will also provide some indirect benefits to your SEO performance. By sharing and distributing content, will help boost your visibility, support link acquisition and therefore help you gain exposure in the search results.
Inflowing is a B2B marketing agency. We help B2B organisations do meaningful things with marketing – whether that’s getting more leads, more visibility, or supporting their sales teams.
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