Acer ABM campaign brings big uplift to ROI

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33% of target list converted to appointment stage

Seven figure revenue figures delivering 11:1 ROI

Pipeline velocity increased 3x

As part of Acer’s push into the UK higher education market, we created a custom ABM journey taking their business from identifying the right target accounts through to sales enablement.

WHAT WE DID

Advancing ABM

In order to raise awareness of Acer within target accounts, and then make progress in moving them through the sales process, we created a bespoke blend of deeply personalised and eye-catching assets.

Getting Acer’s business development team in front of a third of their targeted prospects for a face-to-face meeting wasn’t easy. But with the right strategy, the right creative, and the right people – we did it together.

“Operating in the higher education market takes a specific blend of public sector experience and delicate approach. Inflowing are the go-to name in the industry for tech marketing – and for good reason. They understand the space, and how to get results from it, better than anyone else.”

Yasmin Sidhu, Commercial Lead, Acer

OUR PROJECTS