Lenovo lights up lead generation with Inflowing

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£2.4m pipeline created across 12 months

£600k revenues closed won

100% existing account retention

Education is a huge technology market. So for a huge global technology business like Lenovo, it’s a big deal. We developed and executed an innovative, multi-channel marketing campaign to promote the Lenovo ThinkPad into Further Education institutions in the UK, in partnership with Centerprise International.

WHAT WE DID

Advancing ABM

To get the Lenovo message in front of as many institutions as possible, we chose a multi-channel approach incorporating an engaging video and powerful messaging.

“Inflowing not only bought great ideas, creativity and quality to this campaign, the results speak for themselves. We’ve been able to engage with institutions who we previously hadn’t dealt with, as well as strengthening our partnership with Lenovo.”

Krystol Slocombe, Marketing Manager, Centerprise

OUR PROJECTS