Brand identity development
Our brand development services help you dominate your market.
We’re not just a brand strategy agency, we’re part of your team.
Inflowing help you forge a powerful and resonant brand identity.
- Brand soul discovery: We unearth the core essence of your brand – its values, purpose, and personality – the very DNA that makes it unique.
- Visual identity origination: We define a distinctive visual identity, encompassing logo, color palette, typography, and imagery, that embodies your brand’s spirit.
- Brand language articulation: We curate clear and comprehensive brand guidelines, ensuring your brand speaks with a consistent and compelling voice across every touchpoint.
For many agencies, branding is a mere badging exercise.
We don’t just create logos; we craft brand systems that resonate deeply with your audiences.
No stone should be left unturned when it comes to strategy.
Our brand identity journey begins with deep exploration: we’ll get to the heart of your business and everything it has to offer. From your target audience, to the competitive landscape you navigate, we immerse ourselves in your world and ensure we gain a thorough understanding of any challenges you may be facing. We listen intently, ask probing questions, and uncover the unique story your brand has to tell.
We then collaborate closely with you to define the core pillars of your brand – its values, mission, and personality. These pillars become the bedrock of your brand identity.
Our team of brand artisans then brings your identity to life, putting in place a visual language that is both aesthetically compelling and strategically effective. We meticulously document your brand guidelines, ensuring consistency and clarity across all communications.
Need support generating big ideas? Speak to our team today.
Transform your brand into a powerful and resonant force with Inflowing.
Identity is the foundation of our sense of self and corporate life is no different. Work with Inflowing today to help uncover the best bits of your brand and how they can help propel you become and stay a true leader in your industry.
Mission, vision, values: strategic intent is your statement on what, why and who. Our highly experienced creative strategists put together the right blend for your future business success.
Your logo is your number one brand asset. Creating highly recognisable brand elements is crucial in the increasingly noisy world in which we live. We help drive you towards distinction with logos that get your audiences talking about you (in all the right ways).
Colours influence emotional responses and affect human mood and behaviour. Our senior creatives have academic and professional experience in colour psychology and can help align your brand with the right blend to support your strategic objectives.
Vibrant imagery that aligns with your identity is of extreme importance in the modern age. At Inflowing, we’re specialists in art direction and ensuring that every aspect of your beautifully presented brand is signing from the same style sheet.
Articulation is crucially important when it comes to communication. Having a clearly defined message, which is consistently applied across all your comms and channels, will help your brand resonate with its audiences. At Inflowing, we’re the specialists in making this happen for your business.
As you navigate through the strategic delivery, it’s useful to have both a map and compass. Inflowing’s creative team can help you define, create and document every aspect of your shiny new brand – guiding you with clarity and consistency towards your goals.
As your brand assets grow, so does the need to get organised. At Inflowing, we’re specialists in brand operations. So whether it’s processes to promote your beautiful looking branding, or secure libraries to store and locate assets, we’ve got you covered.
