We’re not just a demand gen agency, we’re part of your team.

Demand generation
Demand generation
WHAT WE DO

Inflowing fuel your sales pipeline through strategic demand generation programs.

  • Targeted lead generation: We identify your Ideal Customer Profile (ICP) and develop targeted campaigns to attract them.
  • Content marketing & engagement: We create valuable content that engages your target audience and nurtures them through to closed revenue.
  • Multi-channel campaign execution: We execute integrated campaigns across multiple channels to maximise reach and impact.

Opportunities, pipeline, revenue: this is the language that matters.

We don’t just generate leads; we drive qualified opportunities that convert into customers.

HOW WE DO IT

As a sales-oriented agency, the numbers matter.

Our demand generation process begins with understanding your fianncial objectives and target audience. We collaborate with you to define your ICP and develop a tailored demand generation strategy.

We then create compelling content and execute targeted campaigns across multiple channels, including digital advertising, social media, email marketing, and more.

Our team continuously monitors campaign performance, analysing key metrics and making data-driven adjustments to optimise your ROI.

Want more return from your marketing? Get in touch.

OUR SERVICES

Fuel your sales pipeline with strategic demand gen services from Inflowing.

ICP development

Idealism is a great place to start. Being clear on who your customers are is a crucial first step on the many-runged ladder towards overachievement. At Inflowing, our senior demand gen specialists are well-versed on the consultative process and can help guide you along the right path.

Content strategy development
Demand generation strategy development

When it comes to demand gen, strategy is everything. Success requires a commitment to doing all the right things all the right time: a great strategy brings all that together in a coherent way. Our keen collaborators can work with you to put together a blueprint for biz dev success.

Social media management
Content marketing strategy and creation

Content is the cornerstone of demand gen ops. Today, the barriers to content production are lower than ever before, meaning it’s more difficult for your brand to standout from the AI generated averageness. That’s where we come in. Our content strategists have a minimum of 10 years experience in leading biz dev activations for some of the world’s biggest brands. Trust us to deliver.

Social media content
Digital advertising campaign management

At some point in the demand gen process, you’ve got to be out there in-market making a splash. When it comes to performance marketing, only the highest performers will thrive. Fortunately, all Inflowing’s demand gen specialists come from client side. We only recruit the most talented and knowledgeable marketers to help steer you towards success.

Content planning
Social media marketing and engagement

Being seen on the right social channels is a must in today’s world. Whether it’s organic, paid, text or multimedia, we’ve got you covered. Our team of strategists, creators and campaign managers can help drive awareness and engagement of your brand on the platforms that perform.

Social publishing
Email marketing and automation

Email is one of the core channels you’ve got to get right. Give your prospects an inbox of delight rather than doom with Inflowing’s demand generation services. We have decades of experience running DM campaigns for some of the world’s most innovative companies. Work with us today to help make your vision a reality.

Social listening
Lead scoring and nurturing

Setting up scores giving you a headache? Whether it’s deciding what to score or how to weigh, our skilled team of demand gen experts have you covered. We’re well-versed in ranking behaviours and using it to power-up sales through carefully crafted lead nurture campaigns.

Community management
Marketing automation implementation and management

We’ve been at the forefront of marketing automation for the last ten years. From Hubspot and Marketo, through Eloqua and ActiveCampaign, whatever the system – our proven processes will help power up your pipeline.

Competitor analysis
Performance tracking and reporting

Metrics matter and that’s why we lead with them. There’s no point doing marketing for the sake of it. Nice looking campaigns without the numbers is just vanity. We help set up 24/7 dashboards you can access anytime anyplace, composed of the KPIs that we collectively need to conquer.

Performance tracking and reporting
OUR CLIENTS

Demand gen is our game, don’t just take our word for it.

33% of target list converted to appointment stage
Seven figure revenue figures delivering 11:1 ROI
Pipeline velocity increased 3x

“There were some very shocked faces in the office the day we launched the campaign and we could see the likes of JLR and Deloitte engaging with our content! The ABM campaign Inflowing delivered opened up opportunities for us in the enterprise space that we previously hadn’t thought possible.”

David Kenny, VP of Growth, Talivest

“We have had a number of substantial opportunities which have found us through our website. It is all down to our ongoing inbound journey and our partnership with Inflowing. The fact they are able to offer an all in one service helps us as an SME to achieve marketing objectives that we’ve not been able to previously and in a cost effective way.”

Christian Krauss, Sales Director, Elmelin

“Inflowing were able to support extremely tight timescales, and supported in not only generating thousands of delegate registrations but helping us to secure sponsorship packages from industry giants like Microsoft and Civica.”

Jack Jacob, CEO, PNE

“For us as a growing business, it is crucial to get a return from the investments we make. Inflowing are delivering on the metrics that matter for us and we’re excited to see where this partnership will take us in the future.”

Darren Pearshouse, Managing Director, Century

Get in touch now for demand gen support.