Acer Donuts & Devices
As part of Acer’s push into the UK higher education market, we created a custom ABM journey taking their business from identifying the right target accounts through to sales enablement.
Client
Acer
Brief
Demand generation in higher education market
Results
getting personal
In order to raise awareness of Acer within target accounts, and then make progress in moving them through the sales process, we created a bespoke blend of deeply personalised and eye-catching assets.
- ABM strategy & insight
- Account-based ads
- Direct marketing
- Sales enablement
having it, and eating it
Getting Acer’s business development team in front of a third of their targeted prospects for a face-to-face meeting wasn’t easy. But with the right strategy, the right creative, and the right people – we did it together.
“Operating in the higher education market takes a specific blend of public sector experience and delicate approach. Inflowing are the go-to name in the industry for tech marketing - and for good reason. They understand the space, and how to get results from it, better than anyone else.”
Yasmin Sidhu, Commercial Lead, Acer
