4 reasons to use video in B2B marketing

4 reasons to use video in B2B marketing

With 86% of businesses using video as a marketing tool, and 93% saying that video is an important part of their marketing strategy, using video within your B2B marketing is a no-brainer. As long as you create videos with relevant content that B2B executives will be searching for, you will rank well on a Google search, particularly if you are posting your videos on YouTube (as Google owns it). So, why should you be using video?

1) A video can explain everything

Here we list why B2B video marketing is so effective. Video marketing allows you to explain absolutely anything, even if it is a difficult concept. Animation and visuals can bring concepts to life like text can’t, so not only can you explain your point well but you can also create an entertaining and engaging video while you are doing it.

If you are launching a new product or service you could create a video to show how it works.

95% of users say they’ve watched an explainer video to learn more about a product or service.
If you create relevant, entertaining video content that grabs the viewer, you are sure to create some conversions.


2) Video content appeals to mobile users

With the rise in technology prevalent, particularly surrounding smartphones and tablets, it is essential marketing content now appeals to mobile users. Video and mobile go hand-in-hand, with 90% of consumers watching videos on their mobile.

It is essential that the video content you create is sensitive to the experience viewers will have on their mobile devices. So, as well as creating a cool video, you are also drawing in potential customers.


3) Google loves videos

As videos can increase the number of time visitors spend on your site, this long exposure builds trust and then signals to search engines that your site has good content. As Google owns YouTube, there is a significant increase in how much videos affect your search engine rank – you’re 53 times more likely to show up first on Google if you have a video embedded on your website.

If you ensure you optimise your videos on YouTube with the same principles as you would for writing interesting titles/descriptions and adding links back to your website/products/services, you will open up a new avenue of conversion for your business and increase your chances of ranking in search engines. 


4) Video builds trust

Possibly the key reason for why B2B video marketing is so effective, is all about trust. Video content is much more likely to engage us and ignite emotions, hence why YouTubers have become such powerful social media figure to promote brands. Effective marketing videos present your products in a conversational form, with 57% of consumers saying videos gave them more confidence to purchase online.

If you create engaging content that informs the customer and ignites emotions, you are more likely to build a trusting relationship with the customer and in turn encourage conversions and sales.


About Inflowing

Inflowing is a B2B marketing agency. We help B2B organisations do meaningful things with marketing – whether that’s getting more leads, more visibility, or supporting their sales teams.

We’re an experienced team of marketers with an incredibly strong background in B2B. To learn more about B2B and improving your marketing, check out our other blogs or get in touch.