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It’s no secret that mobile internet use has exponentially increased in a matter of a few years. People are browsing more and more on their mobile devices. To give you some idea of the scale, according to Statista, there are over 6.5 billion smartphone users worldwide. 

The fact is that most websites are more likely to have views coming from mobiles and tablets than desktops. Since it is essential for your website to be optimised and ready for mobile devices, the user experience will decide if your visitors stay on your site or not – and also whether they find it in the first place. Having a mobile-friendly site provides more opportunities to get traffic, and ultimately, leads. 

However, this is only the tip of the iceberg –  there are a myriad more reasons why you should care about mobile friendliness. We’ve put together some key points to show the crucial importance of optimising your website for mobile devices in 2021.

 

Reason #1: Improves user experience

As we’ve stated before, providing visitors with a delightful user experience is key. In other words, the better the user experience the more likely visitors will stay on your website and take the actions you seek. However, it’s especially important for mobile visitors as mobile friendliness acquires even more significance – navigating in a non-responsive website is exasperating. Keep in mind that over 50% of your website visitors will do it from mobile devices.

To satisfy these user experience needs, we need receptive and seamless websites – which can resize and adjust layouts to fit the device being used. With this, once again we’re delighting the visitor and making their visit much more convenient while they browse. As a result, the positive experience will entice them to return to the site again.

 

Reason #2: Accessibility and speed

Speed is a key factor for user experience. However, did you know that 53% of users will exit a site if it doesn’t load within 3 seconds – this applies as well when the navigation becomes slow. You can’t afford to have a slow-speed site, or your visitors will leave and likely go to your competitors. A mobile-friendly website can cope with these issues, underpinned by a quick load speed.

Visitor retention varies depending on the accessibility and speed of your website. Therefore, ensure that your site is optimised for smartphones – provide the user with quick loading times and easy navigation. 

 

Reason #3: Social media friendly

Another fact which is important for you to bear in mind, social media increases mobile visitors. Around 55% of social media consumption takes place on a mobile device – external links are more likely to be accessed over a phone. All these considered, make sure your website is ready to be supported on mobile, so your visitors can enjoy an issue-free experience.

If you don’t have a responsive website, this issue goes even further. Visitors are likely to leave bad reviews on social media about your site and this will contribute to undermining your brand reputation enormously. 

 

Reason #4: Search engine optimisation (SEO)

Search engine optimisation (SEO) involves conforming to a set of best practices and optimising for factors that Google looks at when ranking your website. . Not surprisingly, one of these factors is mobile friendliness and responsiveness. Google even uses a mobile-first index, meaning they prioritise the indexing of the mobile version of your site.

Therefore say goodbye to ranking high on Google if your site doesn’t meet these criteria. However, this has an easy solution! To please the search engine and rank higher, invest time in creating a responsive website, ready to be used on any mobile device.

 

Reason #5: Responsiveness

We’ve mentioned several times the word responsive throughout this article – but what is it exactly?

Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.

It might seem that investing in a more efficient website can be time-consuming and expensive. The reality is that in the long term, going for a responsive website reduces cost significantly. Responsive websites require less maintenance and are a safe investment. 

Having a quality responsive website will put you head and shoulders above the competition. In a digital world with a broad list of solution providers, this is essential. Having a responsive website attracts more visitor traffic and that these potential prospects will be more likely to use your services over a competitor.  

 

Conclusion

In B2B marketing, it can sometimes be easy to forget about the experience of the mobile user when looking for or browsing your site. A whole new market of users is right in front of you. Provide your visitor with an easy-to-navigate interface, and boost the traffic to your website. Nobody said that building a mobile-friendly website was a simple endeavour, but we’re here to assist you.

At Inflowing, we have a long history of bringing value and finding seamless solutions for different businesses across multiple industries. Stop hesitating, make a change to your website, make it mobile-friendly. Get in touch with us, we are looking forward to helping you.

 

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