Because of these factors, digital marketing is more important than ever. Businesses are embracing digital marketing in order to boost sales and reach their target audiences online. The number of tools and platforms available to digital marketers is constantly growing, whether its new website plugins, search engine features, email marketing platforms, social media apps and trends… the list goes on.
It is therefore a balance for digital marketers, using multiple programmes and tools in a variety of channels, to ensure the goals and objectives set out in a marketing strategy are being met. Here we’ll discuss the various tasks and challenges that may arise in a day in the life of a digital marketer.
Sticking to a plan
In digital marketing, there are always numerous moving parts on a daily basis. It is therefore important to ensure a plan is kept up to date and followed accordingly. There are many work management apps and platforms available, with the aim of helping users organise and keep track of their work.
As well as individual tasks, calendars are used and checked each morning to prepare for upcoming deadlines. Whether it’s blogs, email campaigns or social media posts, having a calendar that can be followed each day with a breakdown of what content is going out will save a lot of time and headaches, as well as helping to produce the best possible content.
If working in a digital marketing agency, planning becomes even more of a necessity due to simultaneously managing multiple campaigns over various channels for multiple customers. Many days will often involve switching between customers, so it’s crucial to recognise each of their objectives, the timeframes, and what to prioritise. Of course, planning will help tenfold however with digital marketing being such a fast-paced industry, unforeseen problems can arise…
Setting aside enough time
Naturally the majority of a day in the life of a digital marketer will be producing some form of content. Having up-to-date keyword research and content titles planned out in advance will help with producing the content itself, however the time you’ll think it takes to complete a piece of content will often be longer than originally thought.
For example with email marketing campaigns; creating HTML or plain text emails to be sent out to your target audience delivering on a specific message with the purpose of generating leads or getting clicks. Email marketing is challenging, and writing the content requires careful consideration, with only a short amount of text available to get readers engaged and your message across. Furthermore, with the sheer volume of devices and email clients available these days, compatibility testing can be a tedious yet necessary process.
Another example could be blogging; there are multiple components that you initially might not consider before writing. Having a title and topic planned out will help you get started, however incorporating the correct keyword density, suitable outbound and inbound links, or meeting a specific purpose, whether it’s to encourage visiting other pages and navigating the site or using a CTA to generate leads.
Essentially, careful time management when producing content is really beneficial and failing to set aside enough time will result in projects running behind schedule and deadlines not being met.
In digital marketing, like any other line of work, things can go wrong unexpectedly. Adaptability is therefore a great trait to have, ensuring that when something does break or go wrong, you can quickly react and deal with the situation. There are many examples of what these could be, compatibility issues, broken coding, unwanted comments on social media posts etc.
Technical issues can unfortunately be quite common; websites that are built using stacks of coding and multiple plugins are prone to complications. It may be a specific plugin that’s updated, or a subscription that’s expired, which can lead to aspects of a website breaking. Being able to identify where these issues originate from quickly is of course the ideal scenario, however sometimes it may require more work and a longer time, at which point communicating with superiors in the business or customers directly may be required.
Meetings are frequent in digital marketing, whether it’s phone calls, video calls or in-person. Creativity is a large part of digital marketing, as content is being produced in order to deliver a specific goal. Because of this, collaboration and communication is required to share ideas and find the best possible solutions in a day in the life of a digital marketer.
These meetings can be happening everyday, often with specific monthly reviews for example being scheduled on set dates. It’s common practice and being comfortable with discussing ideas and having honest conversations is really important. If a campaign isn’t performing as hoped, being truthful and involving others can lead to the best outcomes.
Observing the numbers
Each day, it’s sensible to put aside a bit of time to assess the projects and campaigns you’re working on. Digital marketing reports are produced using analytics as a way of assessing the marketing strategy, identifying what has worked well and what may require some tweaking. They can be due weekly, monthly, quarterly and so on, but it’s worth recognising that keeping on top of campaigns involves more than quantitative reports on a set schedule.
For example with SEO, checking a website is functioning as intended, making sure plugins are up to date, and having a look at site health can all be done each day. Most of the time it takes a few minutes, simply making sure there are no issues that’ll affect your customers and business.
Social media marketing is another good example of having daily assessments and observations. Across social media platforms, trends can ignite rapidly and within 24 hours millions of users can be involved in it. For social media marketing, identifying these trends early is key, so that content can be produced in order to fit the trend and gain more impressions and engagement.
The day in the life of a digital marketer is rarely the same, and it’s not uncommon for challenges to arise and unforeseen tasks springing up. Things certainly keep things fresh, and being able to work in a timely, organised manner makes life much easier. The most important part of the day is without a doubt managing the tasks and planning for upcoming content. Staying ahead of the curve keeps campaigns running smoothly and gives you the ability to enjoy helping others and producing the best content possible.
Inflowing is a B2B marketing agency. We help B2B organisations do meaningful things with marketing. Whether that’s getting more leads, more visibility, or supporting their sales teams.
We’re an experienced team of marketers with an incredibly strong background in B2B. To learn more about B2B and improving your marketing, check out our other blogs or get in touch.
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