We’re not just a B2B marketing agency, we’re a part of your team.

What we do
What we do
WHAT WE DO

Inflowing’s data-driven B2B intent services accelerate pipeline growth.

  • Intent data activation: We leverage leading intent data platforms to identify and prioritise active buyers researching companies like yours.
  • Targeted campaign execution: We develop and execute highly targeted marketing campaigns designed to engage these in-market buyers.
  • Performance optimisation: We continuously analyse campaign performance and refine our strategies to maximise your ROI.

There are no shortage of places out there to get decision maker deets.

We don’t just provide data; we activate it to drive tangible business results.

HOW WE DO IT

Our managed intent programme begins with understanding your Ideal Customer Profile (ICP) and target market.

We then identify the relevant intent data signals both on your own website and across billions of other digital datapoints that indicate active buyer interest.

Next, we target those buyers with carefully considered marketing campaigns across multiple channels, including digital advertising, content marketing, and email outreach.

Our team continuously monitors campaign performance, analysing key metrics and making data-driven adjustments to optimise your ROI. You can also count on regular reporting and insights to keep you informed of our progress.

Investigating intent for your B2B biz? Look no further.

OUR SERVICES

Unlock the power of buyer intent and accelerate your sales pipeline.

Intent data platform selection and integration

There are thousands of B2B data providers and marketing platforms. Work with Inflowing today to get the right solution for you, and make sure it delivers business value from the get go.

Social media strategy
ICP development

It starts with an ICP. Saying it is the easy part, generating it and driving it through every stage of your demand gen process is where it gets murky. Work with Inflowing now to put your target customer front and centre to every bit of business development.

Social media management
First party and third party intent data

Inflowing are a trusted agency partner of the most reliable intent data and firmographic database providers on the market today. Get data signals from your target accounts across millions of third party digital datapoints right in your own managed platform.

Social media content
Targeted campaign strategy development

Strategy is the starting point for success. Let Inflowing’s team of specialist B2B marketers come up with the right marketing approach to help smash your sales targets into smithereens.

Content planning
Content creation for intent-based marketing

When we can see intent from the people we want to sell to, it takes the guesswork out of the equation. At Inflowing our skilled team can create content that converts the intent-to-buy into cash-in-bank.

Social publishing
Multi-channel campaign execution

Digital advertising, content marketing, email – there are no shortage of channel choices for intent. Let us help bring your best activity to the fore with campaign creation and management services from the B2B specialists, Inflowing.

Social listening
Performance tracking, analysis, and reporting

Getting visibility into your current performance is a critical part of continuous improvement. At Inflowing, all our Intent management customers get access to a live business intelligence dashboard detailing the real results we’ve delivered.

Community management
Campaign optimisation and refinement

With all eyes on the prize courtesy of our performance orientation it means we’re geared up for action. All Inflowing’s intent management packages come with ongoing optimisation and refinement, all focused on getting you the best bang for your buck.

Competitor analysis
Sales enablement and integration

Marketing and sales are like two peas in a pod (well if it’s working correctly). All of our B2B team have come from client side sales environments, so we know the best intent management programmes start and end with sales and marketing hand-in-hand.

Performance measurement, analysis and optimisation
OUR CLIENTS

Intent management is our game, don’t just take our word for it.

635 marketing qualified leads
221 sales qualified leads
114 opportunities deal-registered

“There were some very shocked faces in the office the day we launched the campaign and we could see the likes of JLR and Deloitte engaging with our content! The ABM campaign Inflowing delivered opened up opportunities for us in the enterprise space that we previously hadn’t thought possible.”

David Kenny, VP of Growth, Talivest

“We have had a number of substantial opportunities which have found us through our website. It is all down to our ongoing inbound journey and our partnership with Inflowing. The fact they are able to offer an all in one service helps us as an SME to achieve marketing objectives that we’ve not been able to previously and in a cost effective way.”

Christian Krauss, Sales Director, Elmelin

“Inflowing were able to support extremely tight timescales, and supported in not only generating thousands of delegate registrations but helping us to secure sponsorship packages from industry giants like Microsoft and Civica.”

Jack Jacob, CEO, PNE

“For us as a growing business, it is crucial to get a return from the investments we make. Inflowing are delivering on the metrics that matter for us and we’re excited to see where this partnership will take us in the future.”

Darren Pearshouse, Managing Director, Century

Get in touch today to talk intent management