As an organiser of premium B2B in-person events, PNE were faced with a huge COVID-19 shaped challenge in 2020. Rather than disappear quietly into the background, they used it as an opportunity to create 2 huge virtual events for the education and healthcare sectors – Virtual MAT Expo and Virtual HPN Expo.
virtual event registrations
In support of this drive, Inflowing moved into top gear – taking custom designed websites for the events from initial concept to live deployment in just two weeks. We then hit the marketing hard – with a comprehensive four month campaign in support of both delegate and sponsor acquisition:
With 2500 virtual bums-on-seats, and over 200,000 impressions with their target audience, this was the launch they were looking for.
"Inflowing’s support has proved hugely important for us during this time. They are so tightly integrated into what we do, we refer to them as the PNE marketing team. They were able to support extremely tight timescales, and supported in not only generating thousands of delegate registrations but helping us to secure sponsorship packages from industry giants like Microsoft and Civica."
Jack Jacob, Managing Director, PNE