Dynabook is the new brand to emerge from the heritage and success of dozens of years of Toshiba’s PC business. Setting up a B2B vertical assault in the UK, we supported them with strategy, message development and content marketing focused on the healthcare sector.
As a fresh brand, we were able to start at the very beginning of clearly defining how to make dynabook's foray into the UK healthcare market is impactful as possible.
Positioning and strategy
Inflowing have proven themselves to produce high quality results. We have tested them with tight deadlines and they have consistently met them.
– Lee Pearce, UK Marketing Manager – dynabook