Inbound Marketing

Inbound marketing is all about attracting, converting, closing, then delighting.

Through a carefully crafted programme of inbound marketing tactics, including SEO, email marketing, content production and social media, you build an engaged audience that are hanging off your brand’s every word.

Say goodbye to cold prospects and dodgy leads. Making great content do the work for you, you can nurture a website visitor into someone who is engaged and ready to buy before they even hit sales.

Inbound marketing can help you:

Drive more traffic to your site

Build an engaged audience who value your content

Deliver higher quality leads into sales and increase your close rate

Delight existing customers

Our inbound marketing approach

We truly believe that the key to a good inbound marketing strategy is a solid, repeatable process. It’s about identifying the right content to produce, and putting in place a process that helps you do this. Not only do we focus on process, we also focus on outcomes. Inbound marketing isn’t about producing content for the sake of it – we’re interested in getting you more traffic, leads and customers.

We can be the engine that drives your inbound marketing efforts. We’ll take you on the journey from persona development through keyword analysis, and help you ensure that quality, valuable content is regularly produced and gets in front of your ideal customers.

How it works

1. People

Identify who it is you want to come to your website, and how they’ll get there.

2. Plan

Build a content plan encompassing awareness, consideration and decision content organised into neat funnels for each of your focus products or services.

3. Produce

Drive content production on a monthly and quarterly basis, building you a library of resources to engage your customers with.

4. Promote

Once we’ve helped you build a list of engaged contacts, we’ll help you design a programme to nurture them and turn them into customers.

5. Prioritise

We’ll review results with you on a quarterly basis and adjust our approach to ensure our joint efforts are as effective as possible.

Packages

All of our inbound packages include:

Keyword research
Landing pages
Call-to-actions

Lead scoring
Strategy support
Content planning

Form creation
Conversion optimisation
Marketing automation

All our content packages include:
Keyword research
Content planning
Call-to-actions
Landing pages
Marketing automation
Lead scoring
Conversion optimisation
Monthly reporting
Account management
Strategy support

And you can add these amazing extras:
Video marketing
Managed webinars
Paid social
Google ads
Case studies

Essentials

£2500/month

Website optimisation

1 x guest post per month

2 x blog posts per month

1 x social media update per day

1 x conversion campaign per quarter

1 x email marketing campaign per month

Get this package

Pro

£4500/month

Website optimisation

2 x guest posts per month

4 x blog posts per month

2 x social media updates per day

6 x conversion campaigns per year

2 x email marketing campaigns per month

Get this package

Bespoke

£POA/month

Get in touch to build your bespoke package.

Get this package

And you can add any of these amazing extras:

Paid social
Video marketing

Managed webinars
Case studies

Google ads
Full social media management

Start your inbound marketing journey

Frequently asked questions

What's the commitment?

All our inbound packages are on a 12 month arrangement, although there’s a 90 day break clause you can exercise at any time if you change your mind.

What about software?

Our services are designed to work independently of any specific software. We have experience across many different inbound marketing and marketing automation platforms including Hubspot, Marketo, ActiveCampaign, Sharpspring and many more. If you don’t have anything yet we can recommend the right software to move you forward in the right direction.

How do you measure success?

That’s up to you. At the start of our partnership or project, we’ll sit down and get into the detail on what success looks like. We’re not scared to get into the nitty gritty and sign ourselves up to some metrics. Whether that’s leads, new customers, website traffic or rankings, we’ll work tirelessly to make sure we get there.