How to do content marketing for B2B

As I’ve said before, every business should care about content marketing. Whether you’re selling shoes or shovels, the way to make your brand stand out...

How to create a joined-up sales and marketing approach

We’ve talked at length on this blog about why you need to create and cultivate a strong link between sales and marketing in your business. We will con...

3 ways automated nurture programmes make your life easier

One of our recent blog posts focused on how marketing automation and automated nurture programmes can deliver value to the customer and supercharge yo...

How to use marketing automation to supercharge your sales funnel

Isn’t it great when stuff just happens, without you having to think about it? Your monthly beer subscription turns up. Your photos get backed up to iC...

Is inbound marketing right for you?

Around 10 years ago, “SEO” was the buzzword (or buzz initialism) when it came to selling marketing to businesses. When a bright-eyed, naive Charli Par...

3 things to think about when you outsource B2B marketing

Apparently, 42% of UK businesses outsource their marketing. That doesn’t surprise me. Marketing is a multi-faceted practice – especially if you ...

Should internal marketing teams feel threatened by agencies?

We get it. We do. As a hard-working member of an in-house marketing team, the words “we’re thinking of bringing in an agency” may be tinged with a sen...

Why you should care about content marketing

Getting people to care about things can be really difficult. We’ve all spent hours extolling the virtues of our favourite bands, TV programmes, films ...