The top 3 challenges in B2B marketing

Contrary to popular belief, marketing is not easy. I once used to work for a company where we were referred to by multiple people as the “colouring-in...

Soft call-to-actions – what are they and when should you use them?

Most things in digital marketing come down to call-to-actions (CTAs). Written a blog post? Make sure there’s a CTA at the end. Composing a social medi...

What buyer personas are vs. what they aren’t

As seems to be a semi-regular occurrence, it was when I was writing a post on a different topic for the blog that I discovered (with surprise) that we...

A guide to optimising your old blog posts

I’m currently very much an advocate of using this time we have been given wisely. On a personal level, that has meant spending a fortune on Amazon buy...

Working from home, Part 2: Creating the right mental space

The prospect of working from home has probably been met with a mixture of dread and excitement. For some, it’s their dream that they’ve been trying to...

Working from home, Part 1: creating the right physical space

Unsurprisingly, Google Trends data shows that searches for the phrase “working from home” have skyrocketed in the last month. Due to the current you...

How to proactively focus on marketing during uncertainty

It’s an incredibly tough time for so many businesses out there. So often when times are tough, marketing is understandably not a priority. But o...

CTR Level 2 – Optimising your meta descriptions

Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...

What is click-through-rate and why should you care?

I bloody love a good metric. Pageviews, bounce rate, conversion rate, goal completions. Give me a dashboard of numbers with green up-arrows next to th...

3 New Year’s resolutions for marketers in 2020

I always say I’m not a massive fan of New Year’s resolutions – I think it’s because of my general distaste for cliches. But I think it’s inevita...