B2B Marketing LinkedIn Benefits

Why LinkedIn is perfect for B2B marketing

There are various social channels and platforms to invest time in marketing and networking in 2021 (Quora and Xing among others). However for B2B, the...

What does a buyer persona look like in 2021?

Buyer personas — also called audience personas, marketing personas, or customer personas — are a fictional representation of your ideal customers, bas...

How to create a joined-up sales and marketing approach

We’ve talked at length on this blog about why you need to create and cultivate a strong link between sales and marketing in your business. We will con...