CTR Level 2 – Optimising your meta descriptions

Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...

SEO and Content Marketing: What you need to know

It’s the multi-disciplinary nature of marketing that makes it such a tricky ol’ business. And many of those disciplines intertwine in a number of diff...

Who is BERT and why is he messing with Google?

If you’ve been keeping an eye on marketing news the past few days, you might be forgiven for wondering “Who is Bert?”  You might have thought of the m...

Why competitor analysis is useful for SEO

Since time immemorial, businesses have been keeping one eye on what their competitors are doing. It makes sense – you’re not the only business i...