Sales leads vs marketing leads – what you need to know

You’ve probably gone merrily through life thinking that there is only one type of lead. For some people, the word “leads” conjures up images of salesp...

4 things your digital marketing agency won’t tell you

I know that the title sounds like click bait. Don’t get me wrong – I’m not going to reveal in this account that all digital marketers are member...

What to expect from your digital marketing agency

I’ve personally been both sides of the agency/client relationship a number of times. For that reason, I know full well some of the challenges and frus...

How to improve B2B email open rates

There’s no escaping it – email is still a big channel in B2B. With the right campaign into the right audience, and with the right follow-up, you...

Outbound vs inbound marketing – what works in 2019?

Ah, 2017. Trump was inaugurated, no one could figure out whether Moonlight or La La Land had won the Oscar. We were all listening to the Shape of You ...

3 marketing lead generation strategies for B2B

Inflowing’s team are made up of people who have dedicated their careers to B2B marketing.  Not surprisingly, over all that time we’ve identified some ...

How to use automated webinars in your conversion process

As I’ve covered in a previous blog post, inbound marketing, in its “truest” form, started out as “growth hacking”. In essence, growth hacking was a wa...

How to do marketing that actually generates leads

I’ve worked in businesses where marketing was often the butt of the joke. We were often referred to as the “colouring-in” department, or asked “what i...

Website speed optimisation – why you should care

Humans are an impatient lot. We don’t like waiting longer than necessary for anything – whether that’s food, a bus or for someone to get out of ...

CRO and SEO – how do they relate?

I’ve said it before and I’ll say it again – marketing people, especially digital marketing people, love a good initialism. One which is often on...

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