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Digital Marketing Essentials #2: What’s Digital Marketing?

In January 2021 the number of internet users in the UK was 65.32 million, an increase of 0.5% compared to 2020.  If we add to this that in a week, a s...

How to build your lead nurturing strategy

As companies adopt an inbound marketing strategy as a way to generate more leads, having an effective lead nurturing strategy becomes more crucial. In...

What does a buyer persona look like in 2021?

Buyer personas — also called audience personas, marketing personas, or customer personas — are a fictional representation of your ideal customers, bas...

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7 fail-safe tips for building website content

Who said building up your website content was an easy task? When it comes to building website content there are many things to take into consideration...

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Digital Marketing Essentials #1: What is Conversion Rate?

We know marketing terms can sometimes sound pretty confusing. We are here to put an end to this and help you to understand the marketing basics. Welco...

Search Website Relevancy in 2021

How relevant is your website in 2021?

In today’s marketing landscape, the number of channels on offer can be overwhelming. We have so many viable options to choose from – social medi...

Content writing – 5 steps to better content for your website

Capturing the interest of your audience with your website content can be challenging. Most visitors spend an average of 10 seconds on a webpage before...

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4 Powerful Reasons to use video within your b2b marketing

With 86% of businesses using video as a marketing tool, and 93% saying that video is an important part of their marketing strategy, using video within...

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Using Twitter to optimise your B2B digital marketing strategy

Twitter can be a powerful component of B2B marketing success, and with so many individuals now using social media on a daily basis, optimising your Tw...

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A 5 step SEO Audit Checklist – finding your SEO weaknesses and opportunities

The world of SEO can be complicated and overwhelming, so of course we had to write a blog post to make your life a little easier. Below is a 5-step SE...