CTR Level 2 – Optimising your meta descriptions

Previously on the Inflowing blog, I gave an overview of “click-through rate” and why it’s something you need to care about. As it was an overview, I s...

What is click-through-rate and why should you care?

I bloody love a good metric. Pageviews, bounce rate, conversion rate, goal completions. Give me a dashboard of numbers with green up-arrows next to th...

3 New Year’s resolutions for marketers in 2020

I always say I’m not a massive fan of New Year’s resolutions – I think it’s because of my general distaste for cliches. But I think it’s inevita...

SEO and Content Marketing: What you need to know

It’s the multi-disciplinary nature of marketing that makes it such a tricky ol’ business. And many of those disciplines intertwine in a number of diff...

We watched and rated all the 2019 Christmas Adverts: so you don’t have to

I know what you’re thinking: thank god someone’s done it right? If you’re anything like me, as someone who spent the last week watching two seasons of...

How to approach a rebranding project

Branding is something we haven’t talked about on this blog for a while – I like talking about branding, so let’s change that. I feel like brandi...

Who is BERT and why is he messing with Google?

If you’ve been keeping an eye on marketing news the past few days, you might be forgiven for wondering “Who is Bert?”  You might have thought of the m...

Why SEO competitor analysis is so useful

Since time immemorial, businesses have been keeping one eye on what their competitors are doing. It makes sense – you’re not the only business i...

How to do content marketing for B2B

As I’ve said before, every business should care about content marketing. Whether you’re selling shoes or shovels, the way to make your brand stand out...

How to create a joined-up sales and marketing approach

We’ve talked at length on this blog about why you need to create and cultivate a strong link between sales and marketing in your business. We will con...