Events and inbound marketing: 3 things to consider

Despite more and more consumers interacting with brands solely online, events are still a massive part of marketing – particularly in B2B. And w...

Things to consider when you're investing in a new website

5 things to consider when investing in a new website

“We really need to do something about the website” – a phrase that echoes round many a meeting room in many a business. But how do you move from...

Getting internal buy-in for inbound

How to get internal buy-in for inbound

As a marketing professional, you’ll no doubt be fully aware of the importance of the inbound strategy in modern marketing, and the potential rewards y...

How to delight your customers using marketing automation

How to use marketing automation to delight your customers

When carrying out an inbound strategy, it can be so tempting (and sometimes easy) to focus on loading contacts and leads into the top of the funnel an...

Inbound Marketing and SEO - How do they relate

Inbound Marketing and SEO: How do they relate?

If you’re new to digital marketing, you might hear a lot of words and phrases thrown around and not necessarily know what they are or why you need to ...

4 strategies for repurposing your blog posts

4 strategies for re-purposing your blog content

  Whether you’re lucky enough to be an established and well-resourced marketing team or not, content production can always be a drain on time. Th...

Why you're not getting leads from your blog

4 reasons you’re not getting leads from your blog

Whether you’re just starting out with inbound or have been doing it for a while, content production and promotion can sometimes feel like a long slog ...

Setting SMART Marketing Goals

Video: Setting SMART marketing goals for your business

We’re happy to announce the Inflowing YouTube channel! In our first video, I’m offering some advice on setting SMART digital marketing goa...

GDPR and Marketing Consent

GDPR and its impact on marketing consent tricks

GDPR. It’s on its way. In 12 months’ time, the whole data landscape will change forever. 25th of May 2018 is the D-Day for this monumental change to p...

A beginner's guide to CTAs

A beginner’s guide to call-to-actions: Do’s and Don’ts

Recently I was browsing the Halifax website (I bank with them, it’s not just a hobby I have) and I noticed that they had a bit of a disjointed approac...